Convey the message through pictures..

I feel jewelry like apparel needs to convey style and feel.
For jewelry which are artisan handcrafted, using some home based backgrounds like a jute bag or a jute pillow can give a feel of the handcrafted nature of the jewelry. Earth tones, green leaves can do the same.
Here is an example...

Relevant words on its side makes it a ECO friendly banner worth big bucks!!